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Star Wars is one of the highest-grossing movie franchises of all time. Since its release in the 1970s, the franchise has exponentially expanded to include several movie sequels and handfuls of spin-offs. Fans can show their love of these influential movies from their inventor with George Lucas signed memorabilia.
How Lucas Got His Start Building the Star Wars Movie Franchise
George Lucas is a filmmaking success story. Closely tied to science fiction, he made his debut in the 1971 film THX 1138. He was also the director of the 1973 movie American Graffiti, which Francis Ford Coppola produced. Today, George Lucas has a net worth of about $7 billion for his successful development of Star Wars and Indiana Jones.
The first movie in the Star Wars franchise was released in 1977. Lucas describes his original idea of the film being a “Western set in space.” After the success of American Graffiti, he reached a deal with Fox Studios to make the movie. The company also settled two of his requests – that he retain merchandising rights and the rights to any sequels. At the time, Fox did not know the franchise would go on to break box office records throughout the world, even 40 years later with the release of The Force Awakens.
What Makes George Lucas Successful
George Lucas is so prosperous because of his patents, trademarks, and thousands of copyrights. He adamantly works to retain rights, including merchandising rights for himself and Lucasfilm.
Patents and Trademarks
Patents are the recognition of a government entity that a person is the sole owner of an invention. A trademark is the registration of a company or business to separate itself from others.
Lucas acquired patents and trademarks for anything related to his movies, including toys, merchandise, and other similar items.
Although Disney bought Lucasfilm, Lucas still makes money off any of the company’s development of the Star Wars franchise, including themed rides and similar technologies, such as real-life lightsabers. He is recognized as the creator of these items and receives payments for this connection.
Copyright
The idea of copyright protects certain elements of a franchise or company. Other sellers cannot include specific copyrighted components in their advertising or materials because they would be making money off of someone else’s creation. R2-D2, Yoda, and even the term “Jedi” are all considered copyrighted.
Rights for Merchandising
Star Wars-themed toys are a prominent sales tactic. George Lucas was able to acquire the rights to any products that would enhance the recognition of the Star Wars franchise. As such, he makes money off the media, toys, and more than fans shop for.
Purchasing George Lucas Signed Merchandise and Memorabilia
George Lucas is a big name in Hollywood. Having created two beloved film franchises, he continues to find financial success for his association with Star Wars – even if Disney now owns his film production company Lucasfilm.
Fans can purchase autographs and other signed memorabilia from the creator of the Star Wars franchise, showing their love for the movies and the man behind the camera. There are plenty of autographed items to select from, including posters and scripts.