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The teaser poster is one of the most important parts of a movie’s marketing campaign, and designing a teaser poster has continuously evolved with the industry. Movie or TV show posters help generate buzz and excitement among fans at home and convey the film’s essence and characters.
This article details the different types of teaser posters with examples from movies to help you understand how marketing campaigns around films generate buzz among their audience.
Behind the Scenes of Movie Teaser Posters: An Insider’s Look at the Creative Process
There are many different types of teaser posters, including the following.
Character-driven
Movie franchises often have a character on their teaser poster to convey to their loyal fan base that the new film will explore the character in much depth.
For example, the 1972 crime/drama movie “The Godfather” shows Marlon Brando’s face with the iconic tagline “An offer you can’t refuse,” creating a powerful and ominous aura around the lead character.
Negative Space
Some marketing campaigns kick off their teaser poster with negative space, helping them stand out from the competition.
The use of negative space in a poster draws the viewer’s attention to the central image and creates a sense of confusion and intrigue, luring them into learning more about the movie. The 2021 movie “Black Widow” teaser poster had lots of negative space, creating mystery around the miniature-sized character.
Atmospheric
A teaser photo can convey to the audience a movie’s atmosphere through color, visual elements, or even a tagline.
For example, the teaser poster of the 2015 horror/drama movie “The Witch” had the tagline “A New England Folktale,” creating a sense of mystery and danger, setting the tone for the film.
High Contrast
Production houses might use high contrast to make the movie teaser poster stand out from the competition and attract the viewer’s attention.
In the 1984 classic movie “Ghostbusters,” everything is bold, and there is a huge red circle with a line through and the iconic image of the ghost. The high contrast in the teaser poster creates a sense of energy and excitement, instantly attracting the viewer.
Logo-based
For some movies, the logo is the most recognizable for fans, and to capitalize on that, production houses might add a logo to their new movie’s teaser poster.
The 1989’s “Batman Returns” glossy look has a large Batman logo on the poster. Fast forward to 2016’s “Batman Vs. Superman,” and the teaser poster has the same Batman logo but a grittier version.
A logo in a teaser poster helps establish the movie’s identity and creates a sense of anticipation among fans.
For the Fans
The best marketing campaign is one that acknowledges its fans by adopting cultural knowledge. If you look at the teaser posters of the new Amazon series “Rings of Power,” you’ll see the hands of different characters.
Although it looks simple, only true loyal fans might know who these characters might be. It creates a buzz over social media, with fans discussing the poster and coming up with their explanations regarding the mystery characters.
What Are the Prices for Autographed Posters?
The prices of autographed movies and TV posters vary depending on factors such as the condition, rarity, popularity, and more.
Looking for Signed Movie and TV Posters? Buy Autographed Items from the Comfort of Your Home
Whether you’re looking for a signed Amazon TV series poster or a classic movie teaser poster, we have a wide collection of authentic signed memorabilia. Browse our site for more details.